Online presence strategy
Communication strategy
Loterija Slovenije entrusted us with the preparation of a digital strategy for the development of the new gaming platform eLoterija, based on advanced UX and UI, where the user's gaming profile is complemented by corporate and supporting gaming content, which were previously on separate pages.
With an effective online presence strategy, we successfully combined a corporate website and a gaming portal into a unified platform.
The results speak for themselves
Achieved high user satisfaction
+40%
new players
The largest increase in new players in history
+40%
growth in traffic compared to the previous year
A unified user experience
The new gaming platform visually follows the overall image of the individual games, and it is also complemented by effects that simulate actual gameplay. This further arouses in users the desire to play and seek happiness. With considered approaches, such as e.g. fast gameplay, we have introduced ways that pamper existing players and at the same time attract new ones.
The online platform is designed and designed in such a way that appeals to users as in sales points, because depending on the stage of the gaming process, suggests additional winning options.
The user can now easily switch between different games and win new ones that he may not have been familiar with until now. We always instill a sense of responsibility, as users can clearly see information about the payment and account balance.
The online platform enriches the user experience, which is confirmed by a survey among players, which noted high satisfaction and ease of use.
In the first six months after publication, we recorded exceptional results:
- more than 27.500 new players (the largest increase in history), over 40% of these are of new ones,
- the traffic growth is more than 40% growth (compared to the comparable period of the previous year)
We received also Netko recognition in the category of online stores and 2. place on Websi online champions.
Awards
BEST ONLINE STORE - 2ND PLACENETKO 2021
LOGIN - 2ND PLACEWEBSI WEB CHAMPIONS
Let's
create
something great together.
(or call: 01 620 3370)
