CESTEL

With the aim of increasing the visibility and reputation of the brand abroad, we embarked on an online presence strategy, prepared a video presentation and conducted training for better integration of promotion tools.

The main purpose was an effective presentation of SiWIM demanding product solutions to a target group that is very technically oriented.

Since the operation of the system itself is invisible to the naked eye, we started the presentation of the product with 3D animations, which illustrate in detail the operation of the solution from the moment we install the device under the bridge to the obtained data that the device serves us system.

The red thread of the online presentation is represented by 3D animations that subtly pamper the user through the entire user experience and introduce them to solutions related to measurements. Technically well-versed and oriented users can quickly perceive that we connect them with real data.

The aim of the online presentation lies in acquiring relevant leads, therefore the content and placements of the visitor at various touchpoints of interest direct them to submit a contact. As a result, we recorded high growth of relevant leads.

The strategic story that responds to the needs of the target group is confirmed by the results, which record more than 44 % lower rate throughput of the website and more than 190 % longer time that users spend on the page than watching animations.