FACULTY OF ELECTRICAL ENGINEERING
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FACULTY OF ELECTRICAL ENGINEERING
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Enrollment increase strategy
Communication strategy
The renewed website of the Faculty of Electrical Engineering in Ljubljana (FE) presents the breadth of study programs in an adapted way to the target group and, through its content, dispels the myth that the study of electrical engineering is intended only for "electricians".
We dared to really consider the target group and step out of the safe form. As a result, we have become noticed, respected, approached and introduced to those we primarily address. We also dispelled the myth that studying electrical engineering is only intended for "geeks".
The results speak for themselves
User experience tailored to the target group
+34%
session on the website
The breadth of the Electrical Engineering study program is presented
under 2 sec
page loading
A bold online platform
With the renovation of the website of the Faculty of Electrical Engineering in Ljubljana (FE), we presented to the target group in a customized way the breadth of study programs and with the given content successfully dispelled the myth that the study of electrical engineering is intended only for "Stromers".
In addition to bold graphic images, we went a step further with customized names of the main content sections in digital jargon, such as are;
- LVLUP on FE ("Level up on FE") which means Study on FE and
- IRL ("In real life"), which illustrates Life on FE.
These addresses tell the target group that we understand them, that enter the home environment and that consequently studying at FE is the right choice for them.
We also followed the technical expectations, which is why we paid special attention to the speed of the website and achieved exceptional responsiveness 1,26 sec (despite the animation on the website), which may not mean much to the average visitor, and impresses the target group.
The renovation of the website brought visible results, but above all it achieved its main goal - it attracts students who would otherwise overlook it.
Open Day campaign
The days of open doors or "informants" represented an excellent opportunity to launch a campaign in a digital environment and to further expose the renewed website to a relevant target group.
We created short animations and pictorial materials that reflected the new image of the website and communicated with potential students of the Faculty of Electrical Engineering in jargon. With strategic positioning of ads on online platforms where the target group stays the most (Reddit, Discord, social networks, etc.) we managed to achieve the main goal of the campaign - expansion of the set students.
Let's
create
something great together.
(or call: 01 620 3370)
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