ACCBOX

Through strategic testing of different ideas, we found that on this particular project the easiest way to attract and excite the user was through the use of different formats (3D, animation, video...), through which the user scrolled the page without any problems and learned about the key advantages of the product.

With this kind of concept, we moved away from classic presentations and showed that an accounting program can also be easy and pleasant for use.

For a more targeted appeal we also designed two separate landing pages "For companies" and "For accountants" that exclusively communicate benefits for each target group.

The flagship of the enriched user experience is interactive 3D animation, which awaits the user as soon as he enters the website. This introduces him to the key advantages of the solution with visual images.

In the center of the animation there is always a "box" that illustrates the product. It starts with an image in the matrix that represents the cloud solution. The story then continues with showing solutions in different situations that accountants encounter, and ends with the image of a box growing out of a pot (symbolic of nurturing a plant), which illustrates the excellent support received by partners.

With animation and other improvements we achieved excellent results on the page, which are reflected in 55% growth in views (without advertising acceleration), 39% growth in page views/user, 52% lower dropouts and most importantly - growth in test applications. The presentation received as many as 8 international awards, also for Best UX, UI and Innovation from users. 

The website was ranked among the 10 best 3D inspiring sites by design.

Would you expect this kind of approach when looking for an accounting program?