CORNY
Partner
ATLANTIC TRADE
Services
Links
CORNY family experiences
Communication strategy
Energy tablets Corny we connected with active leisure time and through fun family experiences of popular vlogger families stimulated interaction between the target group and brand.
Through social network research, we got to know better the needs and wishes of the target group, based on which we then chose three popular vlogger families (influencers). Instead of classic product promotion, we set them before a special challenge - planning the best Corny family adventure, namely in three steps:
- battle of the sexes - the husband and wife of each family entered the adventure planning competition, the followers chose the winner.
- All three families carried out the voted trip and announced on their channels reportage.
- The followers chose "Let's Corny a family adventure".
In this way, we communicated to the target group (primarily families) ideas for trips, where energy levels were raised by tiles Corny. With this, we highlighted the product as an indispensable e-mail on the go.
The results speak for themselves
Double-digit sales growth compared to the previous year
3x
higher reach than with digital leasing
1.85 million
displays
49182
interactions of the target group
Campaign results
In addition to the goal of conveying interesting ideas for trips, in the campaign we also focused on 3 important goals:
- to establish authentic contact with the brand with the help of influencers who embody family values,
- establish a playful, competitive and active platform for promoting the brand and
- increasing sales.
Of course, the choice of communication channels on which it took place was very important campaign.
The primary communication channel was influencers:
- the Jugovic family - Teja and Jani (Cool fotr and mamacita),
- the Urankar family - Ajda and David and
- the Žontar Kristanc family - Anina kitchen.
Communication took place mostly through videos on social networks, and we also included online advertising and a voting application as a support.
We achieved exceptional results, which calculated as 3x higher reach than in the case of classic digital leasing:
- 49.182 interaction target group (price only 0,3 EUR per interaction),
- 1.850.562 impressions (price only 0,008 EUR per impression) and
- double-digit sales growth compared to the previous year.
Both communication and business goals were drastically exceeded, knowing that it was the partner's first campaign in Slovenia, with an extremely limited budget.
It is even more important that we did not just record a promotion, but rather integrated the target group into the brand story.
Best Content Marketing - 3rd PlaceWebsi Web Champions
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