BRINOX
Partner
BRINOX
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VR in a sales environment
Communication strategy
The company Brinox, which provides comprehensive process solutions and equipment for the pharmaceutical, biopharmaceutical and food industries, had an extremely difficult sales process during the pandemic, as most of the business was concluded live. Solution?
By developing a unique user experience called VR BRINOX EXPERIENCE with virtual reality and 360° videos, we presented the company with a comprehensive solution to its challenge.
Through the VR presentation, we recreated the atmosphere a potential buyer would experience if they visited the company in person and met the sales team, who could explain the complexity of its solutions and guide them through the modern production process.
VR BRINOX EXPERIENCE therefore brings a fresh approach to engaging users to Slovenia's digital landscape and shows that VR is not only for entertainment and gaming; it can also be an excellent presentation and sales tool.
The results speak for themselves
A solution for a difficult sales process
Drastic reduction in carbon footprint
Interactive user experience
Development of new technology for the business world
Innovative VR user experience
The goal of product development VR BRINOX EXPERIENCE was to present comprehensive solutions in virtual reality using VR technology and 360° video recordings, with the aim of integrating the user, who thus becomes an active co-creator in the space, as he would be during a live visit.
In the space that the visitor could explore, we placed several main products on which the user can perform various interactions that are the same as in real-world operation (e.g. washing demonstration) or walks between rooms that represent different stages of the "Know-How" process in the form of a 360° video presentation (e.g. display welding).
We focused on a wider spectrum of B2B target groups, experts in the fields of pharmacy, nutrition, biopharmaceuticals, existing and potential partners and suppliers.
The target niche-oriented VR experience is not only suitable for classic potential customers, but answers the more demanding questions of the B2B segment of engineers, where it is necessary to arouse interest and exactly present the complexity of the operation of solutions, which go beyond video or image material.
It is also a tool that optimally responds to the challenges of environmental protection, as it drastically reduces the carbon footprint, compared to an otherwise classic fair layout.
Let's
create
something great together.
(or call: 01 620 3370)
