HEPIKIDS

With the new online platform, we wanted to respond to parents' needs, who are looking for safe, quality, practical and affordable products that follow their lifestyle.

Because our analyzes have shown that the design and appearance of children's equipment plays a role an important factor in the purchase, especially for the female target group, we used gentle colors and a lot of "lifestyle" photos in the graphics, which they stimulate the daydreaming phase or representation of the use of the product in question.

Taking into account the fact that many parents encounter the purchase of children's equipment for the first time, we developed the so-called comparator, which new parents only leads to the right answers with a few clicks and helps them decide on the right product.
 

With the "upsale" function, we increased the value of the basket - we connected the products in the basket with complementary products and encouraged their sale with a special discount (e.g. we show the driver a helmet with a discount). The sale of accessories to the basic products thus increased by as much as a third.

With the implementation of various interactive tools, we constantly sense the visitor's interest and follow his path in the sales funnel, where with tactical recommendations we respond to his needs and further accelerate sales.

We always try to respond to the various purchase phases of the visitor and to pamper the latter even in after-sales activities through marketing tools automation.