The company Snaga has perfected a system of separate waste collection (according to the information from the organisation Zero waste Europe, Ljubljana is the European metropolis with the highest percentage of separately collected waste), and it started to encourage its users to actions which are even more favourable than just recycling. The website Ponovnauporaba.si (Reuse) has therefore introduced the Reuse Centre and the Assembly Centre. The illustrative route invites them to take part in (even more) responsible actions and behaviour in an inspiring and humorous way, thus stimulating them to spread the message among the community. The ultimate goal for the visitor is to adopt the concept by walking the route and progress from clicks on the website to real-life actions.
The population of Ljubljana and its surroundings (primarily people aged 15-40).
Golden Diggit award 2014
Netko finalist 2014
Netko finalist 2014
Our objective is that the user understands and adopts the best concept of waste management and management of used items and transfers it to its family, society, local environment, etc. We reminded the users that the best waste is the one that never arises.
We make sure that we understand the user and integrate them into the story of the brand. Due to the website concept we have focused on reviewing via the computer screen.
With the website method we emphasised the simplicity of correct behaviour and waste management. The model awarded with the Golden Diggit Award and the nomination Netko is a “one page scroll” with the illustration in the background and a protagonist. With specific objects on the illustration which act as triggers, little boxes which enable better susceptibility to the messages that pop up.
Our clients trust us big time and vice versa. We are determined to seek and find what's best, crazy, intelligent and smart for their crowd. Lucky and grateful.