ANIMALS ARE NOT A GIFT

In cooperation with 18 the largest Slovenian shelters, animal protection institutions and societies, we designed a charity campaign with the message: "Animals are not a gift.”

The campaign came to life in December, when many shelters face increased demand for animal adoptions, unfortunately for the wrong reasons - animals in many cases serve as gifts.

As such, too often adopted animals end up back in shelters or even abandoned on the road...

Our goal was to spread the message and raise awareness that animals are not a suitable gift, while offering an alternative solution for the holidays donations.

We designed a digital campaign and achieved a total of 142 unpaid online announcements, which actively called to visit the new website with an alternative and innovative the solution of generating ideas for gifts.

We developed a new website www.zivalinisodarilo.si where, in addition to a lot of useful information, we also offered users an innovative solution for finding the perfect holiday gifts.

With the help of tools artificial intelligence (ChatGPT) we created a AI assistant to help users find gift ideas. By entering 4 data , the tool generates a list of 5 personalized ideas for the selected recipient, among which we also ask for a donation shelters. 

AI in three weeks, the gift idea generator provided users with more than 5500 gift ideas, and the average user engagement on the page amounted to 70 %.

We also uploaded to the website a form for donating part of the income tax to charitable organizations and gift voucher for donations on behalf of recipients. With this, we enabled users to give a tangible gift despite the donation in the name of the recipient and simplified the process of obtaining an income tax form.

To raise awareness effectively, we designed posts with animal images generated with the help of AI and paired them with powerful messages that stirred emotions. The campaign achieved high reach, engagement, shares, and even media coverage.

In addition to 24 stories in Slovenian media, we published an impressive 118 posts on social media, which together recorded:
 

• almost 350 000 in organic reach, 
• more than 5000 organic reactions and comments,
• more than 1300 organic shares by users,
• and the most successful post received 650 organic reactions.

The campaign's defining feature was that all results were achieved organically, with no financial investment beyond our dedicated work and love for animals. 

Unfortunately, we cannot measure how many animals the campaign saved from an uncertain fate, but to us that number is priceless.