ENKI at World Future Verse

With the advent of new technologies, users are becoming more demanding and simply reading content, watching video content, commenting and following social networks will soon no longer be enough, as they do not enable active involvement, which users long for. The so-called giving of information will be replaced by the so-called immersive storytelling, which is a technique of telling stories (content that we provide to users) using VR and AR technologies, which gives the feeling that the user is "in the story". It is a unique but influential way of interweaving reality with fiction.

Users want to be part of the story. That helps explain the popularity of VR video games, where players can become heroes and shape the action in a completely different world.

Another example comes from music. Jean-Michel Jarre was among the first musicians to stage a virtual concert where visitors could join the performer on stage. The event attracted a staggering 75 million viewers. By a rough estimate, it would take 1,500 concert days to reach a comparable audience. Pretty remarkable, isn't it?

Companies that already offer their customers an experience with VR technology achieve that their users feel unique and valued by allowing them to experience a realistic experience by "immersing" themselves in a virtual space and experiencing the experience with a product or service before deciding to purchase.

The latter is an important advantage, because according to research, 81% of those who experience VR will tell their friends about it, which will contribute to the recognition and reputation of the product or brand.

We developed this kind of experience for the company Brinox, where a potential partner can walk through the company in a virtual world and learn about product solutions and test the operation of the products.