WHAT ENERGY DOES OUR BRAND EMIT?

I assume that it is completely reasonable that someone who is happy and playful contributes good energy to society, and vice versa, someone trapped in negative emotions burdens the environment. It's the same with the news - more and more people have realized that watching reports with all the negative news lowers their energy levels. I was interested in how to measure such influences at the level of the brand and make sure that the latter brings in good energy.

The world of energy has always been close to me and in this regard, in ENKI we evaluated many projects through the sieve of energy it brings. If almost 15 years ago we arranged offices according to the principles of Feng Shui and crystals or energy cleaning of the space are a practice today, I am driven by the desire to measure the energy impact of what we create on the space and people in a demonstrable way.

It is the right purpose. We still live in a world driven by money and power, although there are more and more bright exceptions. 

If we are honest, we direct most of the means of communication to elements that satisfy the ego, be it greater market power, sales, profit, rewards, ... In ENKI however, we want to focus on the heart and create conscious stories around the right intention, which achieve the above as a consequence, not the primary goal.

Advertisements are known to take over people's senses, thereby entering the subconscious and influencing their later conscious decisions. In this respect, advertisers are magicians, creating needs and driving behavior. We create sign appearances as entities created by directed attention. These are structures into which we enter our character, purpose, motive, level of consciousness, thinking, and more, and as a result, they spread this input outward.

But do we ever wonder about our responsibility for this kind of action? Is it conscious to create a brand that affects the subconscious with the goal of increasing sales? It is responsible if we introduce a low vibration into the creative process, caused by e.g. bad relationships, too short deadlines, general dissatisfaction and the like?

In ENKI we set out to co-create conscious brands. We define them as those that respond to real needs in the right way. In this regard, the energy they bring into the space is also important, and this is the sum of everything, including our creative process.

Since it is not yet a practice in the business world to create such stories in meditations or with shamans, I was looking for ways that scientifically support and confirm the energetic impact of brand signs on space and people. The research led to Kirlian photography and the GDV (Gas Discharge Visualization) technique of Dr. Korotkov as a scientifically studied method developed by the Technical University SPIFMO in St. Petersburg, which is established in Russia as an official method of analysis and diagnosis.
 

It began in 1993 when Simon Kirlian placed his hand on a pillow and noticed a spark jump to an electrode lying below. He wondered if the spark effect was strong enough to be recorded on photographic paper. He placed photographic paper between his hand and the electrode and, in complete darkness, started the apparatus again. As he unfolded the paper and fixed it, he noticed the outline of his hand. This is how the first Kirlian photograph was created and the first observation of the human subtle energy field and its defects.

In this regard, I hypothesize that with various visual means we can prove to have a better influence on people and to evoke pleasant feelings in them in contact with our brand and vice versa. That's how I see the potential of developing a conscious brand that has been proven to spread good vibes, the result of which is popularity, while better sales, greater market share and other classic indicators are the result, not the goal.

In order not to merely theorize, I will present a simple example of this type of analysis, which we carried out on the example of a brand ENKI, specifically the symbol that supports it.

One day, while meditating, I felt the symbols that were supposed to support the story ENKI- yes. I grabbed a piece of paper and wrote down what was coming into the energy field. It was created later 8 displayed symbols that support our co-creation today.

Today I will focus on the dolphin symbol. The hypothesis was that it brings creativity, joy, joy, compassion and sparkling curiosity to our creative process. We also wanted to verify this scientifically.

With this symbol, we supported our value: "We create, together" and for research we compared the version of the poster with and without the dolphin symbol. We were interested in whether the symbol raises the level of energy and causes some positive change or decline in energy.

In a room without people, we used the Sputnik sensor, which, in combination with the GDV device, detects the energy in the room and appropriate programs that interpret the results in a language we understand. As you can see in the picture below, on the poster with the symbol, the energy value has increased statistically significantly. This confirms that the sign is suitable for use, as we use it to raise energy.

We also measured the level of chaos. From the results of the research, we can understand that the level of entropy goes up in the images of the poster with the symbol, which means that it arouses action, joy, and interest. It does not cause calmness, but action, which is good, because we want to encourage creativity among the team.

At the same time, I emphasize that we are at the beginning of the research story and I look forward to those of you who will support the process with additional ideas, also by writing to me at jaka@enki.si. I believe in the future, when we consciously create brands in advertising with the intention that they bring beneficial energy into the space and energetically support people.

OP: The research was conducted under the leadership of Katja Jelovčan, who has over 20 years of experience working with GDV technology and collaborates with Dr. Korotkov and scientists from all over the world.