COLORS AND THEIR MEANING

The use of colors dates back to early civilizations, they were obtained from various natural pigments and they were already aware of their importance. From then until today, their meaning has not changed much, we show social affiliation with them, we dress appropriately for certain events and ceremonies. Today, we know thousands of different shades of colors that influence our perception of the environment. Of course, the light and the mixing of them have a great influence here. Each color or color combination has its own message and evokes different emotional reactions in a person.

Red is a very strong color, it symbolizes life, love, vitality, aggression and danger. It is the most aggressive color that stimulates intellectual activities, metabolism, attack and work. It encourages associations such as: stop, revolution, danger, holiday, fire and blood.

Orange is a mixture of yellow and red that stimulates the brain and instills courage. It symbolizes joy, maturity and growth, sustainability, union. Orange color liberates and relaxes emotions and eliminates self-pity and lack of self-esteem. It associates us with sun, fire, fruit.

Yellow is just like red a strong and noticeable color. It is the only color that will catch the eye, an internationally recognized color that symbolizes danger. Yellow is the color of gold and the sun, so it is a symbol of eternity. It is also a symbol for envy, arrogance, hatred and treachery. It expresses optimism and self-confidence, but it can also be ruthless and obnoxious intrusiveness.

Brown represents something tangible, stable, repels uncertainty. It symbolizes motherhood, materiality, comfort and security. It is a strong and protective color that has a calming effect on the organism.

Black stimulates in us associations with sharpness, closedness, the occult, sometimes gloom or prestige.

White symbolizes peace and quiet, a new beginning, innocence, truth, innocence. It associates us with snow, angels, winter and cold. Unlike black, which is considered the absence of all colors, white combines all the colors of the color spectrum. Too much of this color looks cold, gives a feeling of loneliness.

Green is soothing and refreshing, we associate it with nature. It symbolizes peace, freshness, growth and awakening. We associate it with security, justice, immaturity and rest. Its influence is calming, it gives the impression of morality and loyalty.

Blue is a calming color that is associated with nature, the sea, mountains. It evokes feelings of infinity, depth, staring at something higher. It associates us with coolness and devotion, symbolizes openness, intelligence and hope. It projects composure and inwardness and thus opposes and hinders the color yellow.

Violet belongs to the darker colors, it is a mixture of blue and red. It inspires calmness, modesty, depression, simplicity in us. We associate it with power, wealth, power, cosmetics and flowers. It symbolizes moderation, control, obedience and submission.

Colors have a great influence on visual communication. Different shades affect the individual differently. Thoughtful color selection and understanding are the main attributes of designers and artists, because they can dramatically affect the outcome of their work. Based on them, we create interpretations and opinions, and these can inspire or repel us about a certain topic, project or product. These depend on the way of thinking and what message we want to show to the environment or the user.